Premium marketing software reviews? If you check out some of the user-written Ontraport reviews available online, you’ll get an idea of how effective the platform is. But of course, our team doesn’t trust reviews easily, so we decided to see for ourselves. So, let’s talk about some of the Ontraport features your company can benefit from: No matter what branch of business you’re in, marketing automation comes in handy. With Ontraport, you can create fully integrated campaigns. These guide your leads through the entire process of eventually becoming a real customer. Discover even more information on crmreviewed.com.
On the bright side though, at least Ontraport won’t ask for your credit card details. You’re free to try out its features for two weeks without committing yourself for the long haul. Beyond that, however, the lowest Ontraport goes is $79 per month for the basic plan. So, it might lock you out if you’re on a budget. Now, when you sign up and log in, the first impression you get of Ontraport’s system might be confusing. Considering it reportedly focuses on email marketing, you’d probably expect to find options like “Automation” or “Campaigns” on the menu bar. But, surprisingly, that’s not the case here. Only three of its six main menu options are consistent with email marketing solutions- “Dashboard”, “Campaigns”, and “Contacts”. The rest (“Pages”, “Tasks”, and “Sales”) are more commonly associated with CRM tools as opposed to email marketing. Hence, Ontraport might come off as a CRM solution when you first land on its dashboard.
Over 100,000 people rely on Aweber to generate profit for their businesses and amongst these people are entrepreneurs, nonprofits, bloggers, small businesses, and podcasters. They use this software for its superior email automation features. Sure, Aweber’s automation is not on par with the sophistication of other software tools, but it’s perfect for small businesses. Aweber offers its users autoresponders and templates, which are crucial for winning prospects over and with over 700 customizable template options, you cannot go wrong. The autoresponders allow users to collect important prospect data and they do not have to create manual emails to gain this data, this is a great option for keeping a count of your subscribers and emails.
Lead Scoring: With lead scoring, you gain insight into the engagement level of your contacts. The more you see them engaging in your assets, the more point value they’ll have. It gives you an idea of what they’re most interested in. You’ll notice percentages showing up next to lead scores. Their purpose is to give you an idea of how important a contact’s score is. These are the scores based on the median. The way it works is that the median score gets 50% while the highest one gets 100%. The rest are then weighted to reflect the smaller range values.
Well, that approach seemingly resonated with a section of the e-commerce market. And as a result, Ontraport managed to grow quite tremendously in just 10 years. It attracted users at such a high rate that its initial team of three developers has now expanded to a workforce of over 120 employees. They currently work together to support thousands of businesses across the globe. And what do the businesses get in return? Well, to be precise, Ontraport describes itself as an “all in one automation software” that provides “all your tools” and “all your data” in one place. Although it primarily sells itself as an email marketing solution, Ontraport fundamentally offers a complete-cycle customer relationship management system with graphical campaign maps for planning and tracking your customer interactions.